Are you an Influencer?

I’ve been seeing a lot of posts lately asking for recommendations for influencers. While you may be on the lookout for this individual/brand. I want to share with you a few things to consider when looking for your influencer.

Who is an Influencer?

An Influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages.

Influencer

This definition is the best one I’ve seen. While there is mention of a following, there’s no specific number mentioned. This is to tell you that anyone including you reading this blog, has influenced someone to do something, make a purchase or not.

The main focus of influencing is to consider your “niche” who is your target audience? If you’re a beauty brand and you’re looking for an influencer to push your product. You have to seek out that individual who will not only promote your product but someone more likely to wear your product. Some companies often rush to select the most popular person, through their Instagram and or Tik Tok following; but, does the person with whom you want to be associated with your product have the ability to garner any sales or traction to your business? Will the purchase cause an epiphany among your niche to let them know if they’re not using this particular product then they’re missing out? Let’s face it no one wants to be left out. It is your job to do your research match your product with the best influencer to get that brand recognition or association that you’re looking for.

You may not have the following on Social Media but you have what it takes to be the influencer that a company is looking for.

Here are a few tips to consider when you’re approaching companies for Influencer Marketing:

1. A media kit is very important – this kit should have your portfolio of things you’ve done and are able to do for this particular company.

2. Do your Research: Research is very important. The company you’re pitching wants to know that you’re able to talk to their prospective customers on their behalf. It’s important to know about the product as well as the business you will be working with.

3. Brand Association/Identity: We’ve seen the ads heard the commercials”Be Careful what you post online”. Some might say what about freedom of speech. Yes, it is important to have a voice and be able to share how you feel. However, you’re going to represent the company that you’re pitching for. You can’t be salty Jane online about abortions and wanting to represent a diaper brand. You are a brand and your brand should be aligned with the product or service you want to sell.

4.Create A Plan: Once you’ve done your research you are well on your way to Influence. Brands need the reassurance that they’re getting every bang for their buck. Create the Social Media strategy to get them to the point they’re willing to go.

5. Enhance your knowledge of Social Media Marketing: They’re tips online as well as there is always Google, Youtube, free courses. What is CTR and SEO? for example, it’s important to learn the different jargons associated with this new way of marketing.

Good luck 😊

Until Next Post…

Dee

Relationships aren’t One size fits All -#Blogmas Day 19

Social media is fun and “all men are trash”.

That’s not always the case. Social Media is not always fun and not all men are trash.

Relationships on Social Media are not perfect. Yes, they’re couples that you love seeing on your timeline and you feel a sense of attachment to. No couple that shares snippets of their “glowing” life the “couples goals” isn’t real. Those couples experience similar heartache that the ordinary person does. They’re just more open and better at putting together the experience to get you emotionally invested in their daily lives. This my friend is not healthy. Take these relationships with a grain of salt. Every other week there is one celebrity who is getting divorced and or breaking up.

” Relationships aren’t a one size fits all”.

Your relationship is unique to you. What works for your relationship may not work for mine. Also, people only share good things online; you have no idea what people are truly going through behind the scenes. It’s ok to cheer on the relationship but the moment you get invested that it affects you personally and your outlook on life, comparing your relationship to them; you need to take a step back.

Be deliberate with your relationships. If there is something that you feel that you can do to make it better talk to your partner but don’t hold the standards of your favorite celebrity couple against your partner who is truly trying. Newsflash maybe what you’re trying to do is just not for you. That’s okay, figure out what is and be happy with that.

Create your own life, his reality and their reality are two different worlds. Something like finances, for example, A joint account is not the answer to everything. The key is to have proper money management. Who is better at managing the finances in the relationship? That’s the person who should be responsible for that task. Have monthly check-ins just for transparency. If you need help with managing your finances here are Ten (10) Budgeting Tips to help you in your relationship.

Until next time

Dee